Sales training and sales coaching


As a "front line" to the customer, sales staff are required to influence the customer and to be successful, while on the other hand they are responsible for the stability of relations with the customer through their links and are able to pick up wishes, ideas and suggestions for innovations.

Sales staff are therefore required to demonstrate both momentum and sensitivity.

The sales training programme is intended to develop the strengths of experienced sales staff. They are to receive feedback about critical behaviour and new stimuli to add to the knowledge they already have.

New sales staff are trained in the most important techniques and further their personality development as part of the programme.


The individual programs